Adidas Born 2 Play

Design and animation for an Adidas logo-play film. Adidas is one of the rare sports brands happy to take its own mark apart — to deconstruct and reinterpret its logo rather than guard it. I ran with that permission: expressing the brand's youth, recklessness, and new growth through sprouting leaves and hard, intense strokes — chasing the rough, young, subcultural energy the spot was after. Production: Laundry Design