HIll's End of Year Promotion

Directed. Hill's 2025 line was a simple promise — a long, healthy life. I reread it as a story about time: that every moment with an animal you love is already precious, and that those moments quietly stack up until, one December, you look up and the year has come to a close. The three films chase that feeling — the melancholy-and-blessing mood of the holidays, and the small, ordinary magic of time spent together — carrying Hill's real value, health, as warmth rather than a claim. Made for the brand's official channels across December. @hillspetkorea)