Netflix Pause AD

Fullscreen A pause-format ad for Netflix — Hill's Winter Care — made for the exact canvas Netflix hands its brand partners: the single frozen frame a viewer meets the moment they hit pause. The hard part was compression: getting a whole situation, mood, and feeling to register at a glance, in one still with nowhere to hide. It took many rounds of test frames and finishing to reach an image that did all of that at once — and that the client was happy to stand behind. December 2025