RSM Audio Book Campaign

Across years with Renault Samsung Motors, the brief under every project was the same: make an established car brand feel younger, cooler, and genuinely present online — not a single product ad, but a sustained rebuild of a brand's digital presence, campaign by campaign. Creative direction for a campaign that arrived as an object. Every new-car buyer received a one-year audiobook subscription and a physical, purpose-made audiobook card. Delivering it meant building the entire chain: partnering with an audiobook company, commissioning artists for the covers, designing the entry site, and selecting the manufacturer to produce the physical pieces. One of the closest things here to a true 360 — strategy, digital, product, and production carried under a single idea. Agency: Welcomm Publicis Worldwide