RSM RED FOR YOU

View Project Across years with Renault Samsung Motors, the brief under every project was the same: make an established car brand feel younger, cooler, and genuinely present online — not a single product ad, but a sustained rebuild of a brand's digital presence, campaign by campaign. Fullscreen Creative direction for the launch of a red model. We commissioned emerging digital artists from around the world to make art and posters out of what *RED* and RSM evoke, then opened the first brand-run Pinterest channel in Korea to host it — meeting a younger audience on a platform the category hadn't touched yet. Production: Welcomm Publicis Worldwide